We’re an independent business, founded by two brothers and their best friend.
Between us, we have over 30 years’ experience breaking all records at east London’s biggest estate agents. In fact, we were so good at selling houses for other people, we decided to start selling them for ourselves (and for you) and dispense with all the things that irritated us about conventional Estate Agents in the process.
We grew up in East London and we get what makes it great. So no one knows more than us about how to help you make your next move in East London. Whether it’s renting or letting, buying or selling, Rooted’s three founders have you covered so drop our team a message to discuss how we can help.
Max came to property via ladies’ fashion – with his own fashion store in east London. After a few years, he joined Scott and Dean in property – and spent a decade zooming up the chain at one of the city’s biggest Estate Agents.
He was their youngest ever Office Manager, an absolute sales whizz and a passionate east London advocate – passing his down time walking Louis (the crazy Hungarian Vizsla) through London Fields, Victoria Park and Epping Forest.
Being part of a traditional Estate Agent taught Max a few things – not least what he didn’t like about the industry. He, his brother and his best friend are excited to launch something together, and fix all the things that are wrong about the business of finding people homes.
Scott comes from entrepreneurial stock – his dad founded a footwear company in Hackney in 1986, which meant Scott grew up here – helping out on school holidays and playing in Hackney marshes and Victoria park as often as he could.
He lives in east London and loves it – from dog walks on Millfields to market pootles on a Sunday. After a foray into fashion, Scott spent a decade in the property business – breaking all sales records at the (major) Estate Agents where he worked, and noting quietly how the industry could be improved.
Scott enjoys staying active, playing sports and spending time outdoors. Keeping fit is a big part of his life—it helps him stay focused, positive, and ready for whatever comes next. Whether it’s a workout or a walk in nature, he’s always up for something that gets him moving and outside.
Dean has been in property for over a decade and has seen it all – from lettings and resales to new homes and developments. After years of working across the industry, he set up Rooted to bring a more personal, down-to-earth approach to estate agency – one built on honesty, local knowledge and genuine care for people.
Born and raised in East London, Dean knows the area inside out and takes pride in helping clients make their next move with confidence. When he’s not out on viewings and valuations, you’ll probably find him playing football over Hackney Marshes or getting a few games of padel in with mates.
